Six Social Sites Every Fashion Marketer Should Know

For nearly 100 years, the fashion industry was controlled by retailers, who decided what items from the upcoming collections are most relevant to their customer base. Today this is no longer the case – this is another proof that clarifies the importance of social media for today’s marketers.

I have been already blogging about the fact that social media has deconstructed traditional communication between retailer and consumers. Today a designer can easily communicate with her/his audience on a real-time basis through social media channels such as Facebook, Twitter, Youtube Fansites etc. If designers do not join the online conversation with their audience, they will have a hard time to stay relevant. But there is one big problem in the fashion industry associated with that. While a designer doesn’t want to make her/his new clothes easily available in order to remain exclusive, he/she doesn’t want to be forgotten. Therefore, a marketer in fashion has to find the fine line between those two extremes.

Advertising Age has recently published the six social sites that every fashion marketer should know in order to keep up with the online discussions:


• Shopflick
• Us Trendy
• StyleCaster
• Sense of Fashion
• Est. Today
• Style Hop

I have decided to look into each of these over the next couple of weeks to see how useful they really are. Are these sites helpful for listening and engaging with your customer base?

Please stay with me.