Saturday, December 5, 2009

YouTube's biggest showoffs....

A new fashion-related viral video trend are haul videos that are mainly posted on Youtube. People (predominantly teenage girls) talk in more or less short videos about where they just went shopping and show what they bought there. Some of them even mentioned prices of every single piece.

Fashion companies have been following the individuals that are showing off their merchandise. The industry is sceptical on using haul videos for advertising purposes. Although these videos can be used to gather some feedback from customers and fans, I think (and I hope) this tool will not make it into the tool mix of e-marketers in fashion companies.

Those of you who have no idea what I'm talking about have to see this video: